Montana Tech Brand

The essence of Montana Tech's Brand: Montana True

By staying Montana True, we know the Montana Tech community can change the world. It’s our goal to connect focused students to a network of people, opportunities, and experiences that empower them to impact the world in powerful ways. Montana True makes very clear the many things that set Montana Tech apart—an unparalleled living laboratory right outside our doors, an official focus on a legacy of excellence in STEM education, an accomplished and highly-supportive faculty, and a common spirit of hard work and innovation.

Montana True leverages the strength of our university’s home in Montana, a special setting for a special institution. From our big skies, full-circle mountain views, and fresh air to our ability to keep things real and genuine, we’re presenting a lifestyle and mindset that’s unmistakable and flourishes on the Montana Tech campus.

You’ll see our brand brought to life with messaging that’s direct, pithy, witty, and fun as a way to set Montana Tech apart in memorable ways. Our compelling approach to keeping things authentic will establish trust and community. So next time you visit campus, remember that our altitude isn’t nearly as breathtaking as our potential. And that’s what we mean when we say Montana True.

Everything we do at Montana Tech is centered around one idea: Montana True. Because being Montana True is what sets us apart. It’s the basis of who we are. It’s the foundation for our brand, our community, and our way of getting things done.

In 2019-20 following a formal name change and new leadership in an increasingly competitive marketplace, Montana Tech sought to better understand its position and corresponding opportunities for the future. Extensive research was conducted with external and internal audiences and we used that data—as a leading STEM school should—to better define our identity in the most persuasive and authentic way possible.

After developing a brand foundation from the research, we brought it to compelling life in the form of Montana True. By using the academic and quality of life benefits of our location as a platform, we celebrate our rigorous education, culture of hands-on, all-in doing, and commitment to discovery and ingenuity as we strive to make Montana and the world a better place.

Montana Tech’s Marketing and Communications Department oversees the university’s media relations, digital communication, social media graphic design, writing and editing, strategic communication, marketing strategy, and brand management.