business and info tec, marketing option

Business and Information Technology

Bachelor of Science

Marketing

Marketing is much more than advertising, and students in the Business & Information Technology Marketing program can be confident they will fully understand the many facets of what it takes to succeed in marketing.

Our marketing graduates know how to determine the size of an overall market, break down the different components of the market into individual segments, evaluate the strength of various competitors within the segment, and analyze how well products and service offerings from competitors meet the needs of customers.

By identifying gaps in customer expectations and product performance, students will understand how to close those gaps by making improvements to the product to better meet the needs of the customer. Students also learn how to design web pages and use graphic design tools to prepare ad pages.

In short, our students and graduates know how to succeed in a highly competitive business world.

Marketing majors will complete:

  • 66 credits in the business core;
  • 12 credits (Consumer Behavior, Market Research, IMC and Strategic Marketing) in the required marketing core;
  • 12 credits (Consumer Behavior, Market Research, IMC and Strategic Marketing) in the required marketing core;
  • 12 credits as electives for the marketing major.

Optional courses include:

  • Selling and Sales Management
  • Entrepreneurship
  • Mass Media
  • Public Relations
  • Human Resource Management
  • Intercultural Communications
  • Social Media
  • Digital Video Production

Students graduating in marketing will complete 99 of their 120 credits in business, information technology and marketing. Students may elect to take five credits within the business program for a total of 104 credits related to their major.

>Students will ultimately decide to pursue a career in:

  • Market research
  • Brand management
  • Product management
  • Pricing analysis
  • Public relations management
  • Sales management
  • Retail store management
  • Social media management
  • Advertising
  • Business development management
  • And more